Writing
Thinking through writing, research, and reflection.
Writing has become a core part of my professional practice — a way to research ideas, process experiences, structure thinking, and contribute back to the wider community through stories, insights, and practical reflection.
Philosophy & Approach
Over the years, writing evolved into an ongoing professional practice connected to leadership, facilitation, mentoring, research, and organisational work.
As a DesignOps practitioner, I also operationalised the writing practice itself — building a publication ecosystem across 15 independent publications that function as dedicated spaces for different themes, perspectives, and conversations.
Articles combine practitioner insight, visual storytelling, structured narratives, and accessible formats designed to make complex ideas easier to explore, understand, and apply.
I write to research
Many articles begin with investigation — interviews, observations, operational experience, statistics, or organisational patterns. Writing helps transform fragmented information into clearer understanding, practical insight, and actionable perspectives.
I write to share
Writing is a way to contribute back to the community. I share lessons learned, frameworks, failures, reflections, and practitioner perspectives that may help others navigate leadership, DesignOps, mentoring, organisational change, or team development.
I write to process
Sometimes writing starts with curiosity. Topics such as organisational behaviour, corporate venture capital, fandom, leadership psychology, or systems thinking often begin as personal questions. Writing becomes a way to process complexity and develop a clearer point of view.
I write to structure thinking
Most talks, workshops, presentations, and strategic narratives begin as written scripts. Writing creates clarity — helping define what matters, sharpen arguments, and connect ideas before they are shared through speaking, facilitation, teaching, or leadership work.
15+
Publications across design, leadership, and human behaviour
160+
Articles published
4
Features in the SDN Touchpoint Magazine
2
Book contributions
Writing since 2012
2012
Published languages
EN | DE
Independent Publications
Ongoing writing, reflection, and practitioner-led thought leadership across design, leadership, strategy, and organisational practice.
I publish regularly on Medium across 15 independent publications covering topics such as DesignOps, leadership, mentoring, organisational change, strategy, service design, education, and human behaviour.
The publications below represent some of the largest and most active parts of this work.
A DesignOps Journal
Practitioner perspectives on DesignOps, organisational systems, operational leadership, and scaling design practices inside complex organisations.
Conversations with Leaders
Interviews, reflections, and insights exploring leadership, influence, organisational growth, and modern management across industries and disciplines.
Growth Conversations
Writing focused on mentoring, career development, professional growth, and the human side of leadership, learning, and transformation.
Journal Contributions
Published articles and practitioner insights for recognised design and service design journals.
Alongside independent publishing, I have contributed articles and case studies to Touchpoint — The Journal of Service Design — sharing lessons from scaling service design, UX research, and organisational transformation inside large enterprises.
Redesigning digital Candidate Experience at Switzerland’s second largest bank
Touchpoint Vol. 16 No. 3 · 2025
A case study on redesigning candidate journeys through research, service blueprints, and organisational collaboration inside a global banking environment.
Designing from within: Navigating the corporate jungle
Touchpoint Vol. 15 No. 3 · 2024
Reflections on introducing service design and organisational change practices inside complex enterprise structures and legacy systems.
A (failed) change story?
Touchpoint Vol. 9 No. 3 · 2018
Lessons learned from scaling service design practices, navigating resistance, and building organisational support for transformation initiatives.
Book Contributions
Contributions to design literature, strategic methods, and service design practice.
Alongside articles and journals, I have contributed to published books covering service design methods, strategic thinking, and the evolving role of design within organisations.
The Design Thinking Playbook
Wiley Publisher, 2020
Contributor to the Service Blueprint method chapter (pp. 203–206), exploring how service blueprinting supports alignment, research synthesis, and organisational understanding.
Service Design is making sense
Institut für User Experience Design, 2018
Contributor of four chapters covering service design careers, underestimated value creation, the anatomy of designers, and strategic design tools.