Speaking

I speak about design in practice — how teams work, how organisations change, and how complex problems are made understandable.

My talks are built from real projects, training programmes, and transformation work across organisations — not abstract frameworks.

What I speak about

Across talks and workshops, a few themes consistently emerge:

Problem framing & decision-making

How teams move from assumptions to clarity — and why defining the right problem matters more than generating fast solutions.

This work focuses on reframing ambiguity into something teams can discuss, prioritise, and act upon collectively.

Transformation & scaling design

How design evolves from isolated initiatives into embedded organisational practice across teams and environments.

A recurring perspective in this work is that transformation succeeds through iteration, negotiation, and continuous adaptation.

Service design in organisations

How service design operates inside complex organisational systems — beyond workshops, frameworks, and idealised processes.

The talks explore how governance, delivery pressure, and operational realities shape the way services are designed and maintained.

Research & insight in practice

How teams move beyond reports and outputs toward insight that can actively support decision-making.

The focus is on making research understandable, operational, and usable across organisations with different levels of complexity.

Design capability & education

How organisations build long-term design maturity through learning, shared understanding, and practical application.

This work examines how capability develops over time through systems, structures, and repeated practice rather than isolated training.

How I approach speaking

I don’t present idealised processes.

I talk about:

what worked
what didn’t
what had to change along the way

Most talks are based on:

real delivery work
internal training programmes
organisational transformation efforts

Visual thinking

The talks are intentionally visual, using diagrams, metaphors, and structured imagery to make complex work easier to understand and retain.

The goal is not decoration, but creating visual anchors that help people process ideas, relationships, and decisions more clearly.

Tone and perspective

The focus is not on provocation for attention, but on making work visible, understandable, and useful to the people around it.

These talks often highlight overlooked progress, practical lessons, and the realities teams navigate behind the scenes.

Working with constraints

Many talks are shaped by difficult constraints — whether limited time, organisational complexity, or highly condensed formats.

The challenge is not simplifying the work itself, but distilling complexity into something structured, clear, and usable.

Since 2016

Speaking practice

20+

Talks and conference presentations

50-750+

Audience size

6+

Countries & Conferences

Selected talks

Quiet Power — Thriving in DesignOps when no one notices (Yet)

EnterpriseUX 2025 · Amersfoort (NL)

A lightning talk on making invisible work visible and building systems that scale across organisations.

Key ideas

Making operational work visible and valuable
Building scalable systems for teams and delivery
Translating DesignOps into measurable organisational impact